behaviour change

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A guide to effective sustainability communications

Whether it's driving engaging with employees to maximise results, with stakeholders to translate progress, or with consumers to drive awareness and brand value, getting sustainability communications right is crucial, and getting it wrong can be disastrous.

The Royal Society of Chemistry's chief executive Robert Barker, pictured with some of the redundant tech gathered by staff at the organisation’s Cambridge HQ during an amnesty

Hoarding old gadgets 'preventing circular economy shift' and 'spurring rare mineral shortages'

The fact that most UK households are hoarding old digital gadgets with no plans to recycle them is a key barrier to implementing circular economy principles for e-waste, the Royal Society of Chemistry has claimed.

The two chains have collectively added 128 stations to the Refill map

Itsu and Cook join water bottle refill scheme

Sushi chain Itsu and gourmet food retailer Cook have become the latest firms to join City to Sea's Refill campaign, aimed at reducing the public's reliance on single-use plastic water bottles.

The survey was carried out in late July 

In numbers: What behaviours will Brits happily change to champion sustainability?

A new survey of more than 2,000 adults in the UK has shed new light on the actions they are - and aren't - willing to take to help reduce their environmental footprints. Here, edie rounds up the key findings.

M&S has 23 Market Place counters across the UK, all located in busy town and city centres. Image: M&S

M&S launches reusable container discounts to cut plastics waste

Marks & Spencer (M&S) has this week launched a discount scheme to incentivise the use of reusable containers at its in-store Market Place counters.

The EA recently warned that England could run short of water within 25 years

Businesses team up for water behaviour change campaign

A coalition of more than 40 water companies, green groups and charities have today (30 July) launched a new behaviour change campaign aimed at helping businesses and individuals to use less water.

The Defra consultation will run for 12 weeks

Defra proposes personal water 'budgets'

The Department for Food, the Environment and Rural Affairs (Defra) has proposed the introduction of a "personal water target" which would legally require individuals to keep their water consumption within a certain "budget".

The publication of the study comes in the same week that Extinction Rebellion has kick-started its summer wave of protests 

Survey: Business failing to keep pace with public pressure for climate action

The UK public does not believe that big businesses are acting rapidly enough to mitigate or help society adapt to the 'Climate Emergency', a new survey has concluded.

'Ecorefills' are Unilever's latest foray into plastics-reducing innovations 

Unilever: Innovation is the 'cornerstone' to plastics reduction

EXCLUSIVE: Product and systems innovations will be a "key cornerstone" in meeting Unilever's five-point plastics reduction strategy, which champions behaviour change and total phase-outs where possible alongside incremental reductions.

From small beginnings in a handful of independent shops in 2017, Refill has grown into a national campaign. Image: City to Sea/23red 

National Refill Day: How businesses are uniting against single-use plastic water bottles

Since its launch in 2017, City to Sea's Refill campaign has spurred dozens of big and small businesses to offer free water bottle refills. To mark National Refill Day 2019, edie explores the impact of the campaign to date.

PayPal ran its first Missions Sustainability Challenge last year 

How employee engagement is helping PayPal make environmental sustainability 'business-as-usual'

EXCLUSIVE: By gamifying actions such as saving energy and using low-carbon modes of transport, PayPal has been able to "leverage" staff creativity and team spirit to reduce its environmental impact, the firm's global lead for environmental sustainability has claimed.

Bristol City Council has recorded a 71% reduction in carbon emissions from its direct activities against a 2005 baseline

Bristol City Council turns to blockchain to incentivise behaviour change

Bristol City Council is seeking to spur progress towards an ambition to create a carbon-neutral city by 2030 by teaming with a Manchester-based energy technology firm to incentivise employees to act more sustainably through a blockchain-enabled platform.

Talking plastics and behaviour change with Michelle Norman, Brendan Rouse & Marcel Arsand

edie's Mission Possible sofa chat show returns for 2019. In the fourth episode, edie discusses resource efficiency with Michelle Norman, corporate affairs and sustainability director at Lucozade Ribena Suntory, Marcel Arsand, chairman at Can Makers and Brendan Rouse, sustainability manager at Landsec.

Business Energy Barometer: April-May 2019

edie's brand-new Business Energy Barometer report maps out the key energy drivers, challenges and opportunities facing UK businesses, based on an in-depth survey of energy managers across the country.

(L:R) Tesco's energy manager Rebecca Douglas; Capgemini's head of sustainability James Robey; Vodafone's group head of energy Bernd Leven and JRP Solutions' director George Richards

How can businesses harness climate warnings to drive meaningful behaviour change?

EXCLUSIVE: Amid a backdrop of school strikes, Extinction Rebellion protests, net-zero targets and Green New Deals, climate change awareness is increasing rapidly among all stakeholder groups. But how can business harness this collective emotional investment to change employee and customer behaviours?

Recycling reward machines, which give users discount vouchers for depositing their empty packaging, have proven popular in Leeds

Hubbub to roll out 'on-the-go' recycling scheme to Scotland and Wales

Environmental charity Hubbub is planning to launch its behaviour change scheme for recycling 'on-the-go' food and drinks packaging, backed by companies such as Coca-Cola GB, Costa Coffee and McDonald's, in Wales and Scotland this year, following success in Leeds.

The scheme will be rolled out to all staff across the Trust's nine hospitals

Manchester's NHS Foundation Trust launches gamification staff behaviour change scheme

Manchester University NHS Foundation Trust (MFT) has become the first NHS Trust to sign up to the JUMP employee engagement initiative, in a bid to encourage its 20,000+ employees to develop habits which improve the organisation's environmental impact while also boosting their own wellbeing.

The scheme will cover France's first and second professional football leagues

French football league partners with WWF to drive sustainable behaviour change among fans

France's governing body for professional football, the Lique de Football Professionnel (LFP), has partnered with WWF in a bid to make its operations more environmentally friendly and engage its audiences with sustainability issues.

During the first year of Tesco's Energy Matters scheme, more than 20,000 bakery and hot counter staff were trained

Tesco: Behaviour change will 'always have a place' in energy efficiency

As the fruits of the Fourth Industrial Revolution continue to re-shape how business operates, many companies are now turning to digital technologies for all of their energy reduction schemes. But for Tesco, behaviour change will always be a "key" piece of the energy management puzzle.

LRS's first trial of plastic-free seaweed sachets last year proved to be a success

How Lucozade's seaweed sachet trials are spurring lasting behavior change around plastics

EXCLUSIVE: Following a successful pilot at two races last summer, Lucozade Ribena Suntory (LRS) last week confirmed that it will hand out 30,000 drinks in edible seaweed sachets at this year's London Marathon. But will these events generate lasting changes to consumer behaviour surrounding plastics?

At least 10 large-scale schemes will be chosen as winners, meaning that Starbucks will funnel a minimum of £500,000 into the initiative

Starbucks and Hubbub launch joint fund championing coffee cup recycling programmes

Environmental charity Hubbub has today (11 April) launched a new funding initiative aimed at helping local authorities and other organisations launch or scale-up coffee cup recycling schemes, after receiving funding to launch the scheme from Starbucks.

Bournemouth University's sustainability team plumped for the JUMP scheme following its success at Swansea University and the University of Chichester, Smith told edie

How gamification is helping Bournemouth University engage staff with the SDGs

EXCLUSIVE: With 169 targets and 232 indicators across 17 large-scale sustainability challenges, the Sustainable Development Goals (SDGs) are often seen as a communications challenge due to their scope and scale. But by using gamification, Bournemouth University has managed to engage the majority of staff with the vast SDG agenda.

Refill was initially launched in Bristol by City to Sea founder Natalie Fee, and underwent a UK-wide roll-out in 2017

Why Refill is turning to transport 'hubs' to slash plastic bottle use

EXCLUSIVE: Since its launch in 2017, City to Sea's Refill campaign has spurred dozens of independent businesses and high street chains to offer free water bottle refills. But as it strives to meet its 2021 ambition of having locations in every town and city, its key focus will now be engaging the transport sector.

400 UK landmarks will take part in tonight's spectacle, including Big Ben and the Houses of Parliament. Image: Vlad Balin/WWF-UK

One hour, no power: Millions of kWh of energy to be saved as landmarks switch off for Earth Hour

The UK alone could avoid the use of more than nine million kWh of energy during this year's Earth Hour, as landmarks across the globe turn off their lights in a bid to highlight the scale of global environmental challenges.

The Centre will formally start on 1st May 2019

Cardiff University chosen for £5m climate change research centre

Cardiff University will act as the location for a new £5m research centre that will connect industries, governments and charities to tackle climate change.

Leon’s technical manager Anca Ghitescu and Veolia’s chief technology and innovation officer Richard Kirkman with the new machine

Leon and Veolia partner to launch reverse-vending scheme in London

Restaurant chain Leon and waste management firm Veolia have collaborated to install a reverse vending machine at London King's Cross Estate, in a bid to encourage consumers to recycle.

More than 100 outlets have joined the scheme so far

UK cafés and restaurants pilot lunchbox refill scheme to slash plastics waste

Dozens of independent cafés and fast food restaurants across the UK will allow customers to bring their own reusable lunchboxes as part of a pilot scheme aimed at reducing reliance on single-use plastic food packaging.

The take-back scheme will accept clothing from any brand and be offered at Westgate mall in Oxford (pictured)

Landsec launches textile take-back scheme to combat fast-fashion

Property developer Landsec is launching a fashion take-back scheme at one of the UK's largest shopping centres in a bid to encourage consumers to divert used textiles from landfill.

Of its 53,000 employees, Henkel has trained around 50,000 under its sustainability engagement scheme

How employee engagement has pushed Henkel's sustainability ambitions to new heights

EXCLUSIVE: Henkel's decision to bolster its sustainable packaging strategy last year was largely driven by the ambitions of a workforce of 'sustainability ambassadors', the company's director of sustainability management has revealed.

Asics will offer discount vouchers to customers who use the take-back service, in an effort to incentivise behaviour change

Asics to host fashion recycling schemes at large-scale sporting events

Asics is set to run a garment recycling scheme across eight of the largest European running events that it sponsors, in a bid to slash its carbon footprint and encourage consumer behaviour change.

The 10 bins at Marylebone Station are anticipated to collect 300,000 coffee cups annually

Chiltern Railways rolls out coffee cup recycling scheme across all its stations

Train operator Chiltern Railways has rolled out a coffee cup recycling scheme across its entire estate of 32 UK stations, after forging a partnership with waste solutions provider Simply Cups.

More than 13% of the UK's working population now work remotely either full or part-time, according to the Office for National Statistics

Sustainable snow days: How remote working can reduce environmental impacts for business

As the first snow of 2019 starts to fall across large parts of the UK, many of us will be working from home more than usual. With this in mind, edie outlines how remote working is can help businesses reduce their carbon, energy and waste footprints.

An audit of Glasgow's waste last year found that 48% of its drinks waste was accounted for by coffee cups

Scotland's first coffee cup recycling scheme launched in Glasgow

Environmental charity Keep Scotland Beautiful has launched what it claims is the nation's first coffee cup recycling initiative in Glasgow, where 95 million disposable cups are used annually.

edie rounds up the key facts from the Metal Packaging Manufacturers Association's recent behaviour change survey

In numbers: How the UK public is shunning sustainable actions in favour of convenience

While most Brits say they are keen to change their behaviour to become more sustainable, most don't follow through on their commitments, a new survey of 2,000 people has found. Here, edie rounds up the key findings of the poll.

The trial will run across eight of Morrisons' stores, until April

Morrisons tests customer appetite for plastic-free shopping in paper bag trial

Supermarket giant Morrisons has this week launched a trial of US-style paper grocery bags, in a bid to gauge consumer attitudes to plastic-free options at the checkout.

(L-R) Veris's head of strategy and business development Nick Green, CWG's head of sustainability Martin Gettings and Surfers Against Sewage CEO Hugo Tagholm

Canary Wharf Group launches AI-based app to help spur plastics action

London-based property giant Canary Wharf Group (CWG) has launched a smartphone app which uses Artificial Intelligence (AI) and machine learning to encourage visitors to its estate to minimise their plastic waste footprint.

The beverage firm has also unveiled a behaviour change scheme to boost its straw and carton recycling rates

Ribena to launch lightweight bottles made from 100% recycled plastic

Soft drinks firm Lucozade Ribena Suntory (LRS) is set to launch a lightweight redesign of its Ribena bottles in the new year, in a bid to further reduce its plastic output.

(L-R) Costa's environment manager Oliver Rosevear; Benders Paper Cups’ marketing manager Adrian Pratt; circular economy expert Sophie Thomas; EAC chair Mary Creagh and journalist Lucy Siegle

Costa: PRN reform, not latte levy, needed to tackle coffee cup waste

A reform to the UK's Producer Responsibility Obligation (PRO) framework and Packaging Recovery Note (PRN) system would accelerate the shift to a circular economy more effectively than a 'latte levy', Costa's energy & environment manager Oliver Rosevear has claimed.

Hubbub's flagship waste-cleaning boat, Poly-mer, has taken more than 1,000 people on plastic fishing trips since November 2017

Hubbub to launch third waste-cleaning boat as part of UK 'plastic fishing' tour

Environmental charity Hubbub has unveiled plans to launch its third waste-cleaning boat made from recycled plastic, after partnering with media giant Mirror Group to launch a nationwide "plastic fishing" tour.

The cup's silicone base is fitted with a contactless payment chip - similarly to those used in Oyster Cards

Costa launches reusable coffee cup with contactless payment technology

On-the-go food and drink giant Costa Coffee is stocking a reusable coffee cup with a contactless payment chip across its UK stores, in a bid to incentivise customers to reduce their takeaway cup consumption.

JUMP has launched as a six month pilot to 200 employees at Glasgow Sheriff Court (pictured)

Scottish Courts to trial gamification in staff behaviour change scheme

The Scottish Courts and Tribunals Service (SCTS) has partnered with facilities management provider Atalian Servest to trial a six-month behaviour change pilot aimed at reducing environmental impacts and boosting employee wellbeing.

The commitment was made late last week by Newcastle University (pictured), Northumbria University, the University of Reading, the University of Winchester and the University of Nottingham

Universities pledge to slash emissions in bid to lead UK's low-carbon transition

The Vice Chancellors of five UK universities have signed the Government's Emissions Reduction Pledge in a bid to help accelerate the nation's transition towards a net-zero carbon economy.

The retailer is the first to offer the collection service under the Bring Back Heavy Metal campaign. image: Dixons Carphone

Currys PC World pioneers home collection of used batteries

Currys PC World is set to start collecting end-of-life batteries from customers' homes when it delivers new appliances, as part of a campaign to stop Brits from hoarding used batteries.

Signage will also be added to ensure consumers understand what can and can’t be recycled and therefore placed into the bins

Lucozade Ribena Suntory trials giant bottle-shaped bins to improve recycling

Soft drinks manufacturer Lucozade Ribena Suntory has announced a new partnership with facilities operator Sports and Leisure Management (SLM) to trial giant bottle-shaped recycling points at gyms and leisure centres in the UK.

edie has published a free entry guide offering advice on submitting a potentially award-winning entry

LAST CHANCE to enter the Sustainability Leaders Awards 2019

Its Deadline day for the revamped Sustainability Leaders Awards, meaning that if you want your green business project, strategy or team to get the recognition it deserves, entries must be submitted by 5pm TODAY.

10 UK universities are currently using the Jump scheme, with two more set to pilot the initiative this academic year

Gamification delivers more than 200,000 sustainable actions for UK universities

EXCLUSIVE: More than 200,000 positive actions have been recorded over the last academic year by the JUMP employee engagement project which encourages university staff to carry out behaviours that boost sustainability.

Gatwick claims that those who receive closer parking spaces as a result of the scheme could reduce their daily commute time by 40 minutes

Gatwick Airport launches incentivised ride-sharing scheme for staff

Gatwick Airport has launched an incentivised ride-sharing scheme for staff, allowing employees to track the emissions they reduce by carpooling and rewarding those who share journeys most often.

Since January, staff at the University have clocked up 130,000 miles of sustainable travel to and from campus

Bournemouth University turns to gamification to cut emissions and plastics use

Bournemouth University has revealed an employee engagement scheme has enabled it to avoid more than 500kg of disposable coffee cup waste and reduce its carbon emissions by more than 400 tonnes over an eight-month period.

The initiative builds on Lidl’s goal to cut food waste by 25% per store by 2020

Lidl launches 'Too Good to Waste' fruit and veg discount box to cut back on food waste

In a bid to cut back on food waste, Lidl UK has launched a trial run selling boxes of fruit and vegetables no longer considered at their best at a discount price.

Late last year, Hubbub took a boat made from 99% recycled plastic on its maiden voyage from London's Canary Wharf Docks

Starbucks' nationwide 5p cup charge to fund Hubbub's waste-cleaning boat

Starbucks has this week introduced its 5p paper cup charge to all 950 UK stores, with the proceeds of the charge to be used by environmental charity Hubbub to fund a plastic boat set to clean up waste in the Thames.

The programme will enable University of Bristol staff to track their positive actions and earn ‘green points’ through an online platform and mobile app

University of Bristol trials gamification in staff behaviour change scheme

The University of Bristol has launched an employee engagement scheme to encourage staff to improve sustainability and wellbeing both on campus and at home.

The three-month trials saw the percentage of customers bringing in their own cup to stores increase from 2.2% before the trial to 5.8%

Starbucks to introduce 5p paper cup charge across all UK stores

Starbucks will add a 5p surcharge to paper cups in its 950 stores across the UK later this month, as well as vowing to eliminate single-use plastic straws from its global operations by 2020.

The new paper bags will cost the same amount as a bag for life

Iceland tests customer appetite for tackling plastic waste with paper bag trials

Frozen food giant Iceland has this week launched a paper bag trial, in a bid to reduce its plastics output and find out whether customers are willing to ditch plastic carrier bags at the checkout.

An estimated eight million tonnes of plastic waste enter the oceans each year

World Oceans Day: How businesses are tackling the plastics problem

Today (June 8) marks World Oceans Day, and businesses around the globe have announced new initiatives aimed at curbing the amount of plastics seeping into the oceans. Here, edie rounds up some of the best new business-led programmes.

Helias noted that all business applications will eventually be working on sustainability as an everyday consideration

'Stimulating and inspiring': How P&G made sustainability business critical

EXCLUSIVE: Procter & Gamble's (P&G) vice president of global sustainability Virginie Helias believes that internal behaviour change helped the company transform a sustainability strategy into an "unstoppable" and holistic ethos.

Each one-hour workshop will generate a specific output, which will be sent to all participants after the show, along with notes on the session's key discussion points

Final places remaining for free Mission Possible Workshops at edie Live

Sustainability and energy professionals have just a few days left to pre-book their place for a series of free 'co-creation' workshops taking place at edie Live on 22-23 May.

P&G's research found that washing at 40C uses more than double the amount of energy as washing in a cold and quick cycle

Colder washes can quadruple life of clothes, claims P&G

Procter & Gamble (P&G) has claimed that consumers could quadruple the longevity of their clothes and deliver huge carbon and water savings by switching to colder and quicker wash cycles.

Robey believes the future of sustainable business will rely on “enhanced” collaboration between businesses and their competitors

How behaviour change helped Capgemini meet its carbon goals three years early

EXCLUSIVE: Facilitating behaviour change has been "critical" to Capgemini's ability to surpass its 2020 carbon reduction and energy saving targets three years early, the firm's global head of corporate sustainability James Robey has revealed.

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Ecotricity will fund the creation of a full-time national energy manager role at English Heritage, which looks after historic sites such as Stonehenge

English Heritage to deploy green energy champions across estate

Charity English Heritage is set to appoint 20 green energy champions among its staff in a bid to improve energy efficiency and monitor energy consumption across its estate of more than 400 historic sites.

The aim is for the most effective elements of the trials to be rolled out to corporate restaurants across the UK and Ireland

Compass turns to behaviour change to reduce food waste

Contract caterer Compass UK & Ireland has teamed up with food management firm Winnow and social charity Hubbub for a new behaviour change campaign to find out what makes diners at corporate restaurants waste less food.

Proceeds of the 5p charge are donated to environmental charity Hubbub

Reusable cup use climbs 156% at Starbucks during 5p charge trials

The number of consumers using a reusable cup in Starbucks stores located across London has shot up by 156% in just six weeks, following the introduction of a 5p paper cup charge.

Sustainability leadership: It's all about the journey

There's nothing new in businesses taking a leading role in social change, but there's growing evidence that it is beginning to happen on a scale we haven't seen before.

RBS and Tesco extend employee engagement programmes

EXCLUSIVE: RBS and Tesco have both confirmed that their respective behaviour change initiatives are being rolled out across the wider workforce after successful trial periods saw increased efficiencies and reduced costs.

Incorporating expert sessions and live audience Q&A, the webinar is free to watch live at 2pm today, and will be available on-demand afterwards

TUESDAY AT 2PM: Live behaviour change webinar featuring Tesco and RBS

Taking place today (17 April) at 2pm (BST), the one-hour webinar session will see experts from Tesco, the Royal Bank of Scotland (RBS) and EDF Energy provide their top tips on driving staff engagement on energy and sustainability.

Incorporating expert sessions and live audience Q&A, the webinar is free to watch live at 2pm on 17 April, and will be available on-demand afterwards

What does it take to change behaviours? edie webinar taking place on TUESDAY

edie's next one-hour webinar session will take place on Tuesday 17 April 2018, with experts from Tesco, the Royal Bank of Scotland (RBS) and EDF Energy set to provide their top tips on driving staff engagement on energy and sustainability.

The one-hour session will provide you with expert tips and proven techniques in delivering a successful behaviour change campaign

Behaviour change: Tesco and RBS to discuss engagement strategies in edie's next webinar

Individuals and organisations looking to drive staff engagement on energy and sustainability are encouraged to tune into a free webinar next month, featuring expert insight from the likes of Tesco, the Royal Bank of Scotland (RBS) and EDF Energy.

The handbook includes a combination of expert of advice, top tips and case studies that will help you transform your approach to sustainability communications

Telling your sustainability story: edie launches communications handbook

Sustainability and CSR professionals looking to boost stakeholder engagement through effective communications now have access to a new 'handbook', which provides expert advice and insight into how to tell your sustainability story.

The sustainability communications handbook

This handbook equips you with the knowledge and insight required to help your audience understand the true value of sustainability, from the boardroom, to your staff, consumers and investors.

Starbucks has offered customers a £1 reusable cup since 2014, but is now adding the 5p charge to any paper cup purchases to drive further action

Starbucks trials 5p paper cup charge

Starbucks has today (26 February) announced a 5p surcharge trial on paper cups in select London stores in a bid to help reduce waste and encourage the uptake of reusable cups.

Behaviour change – the key to energy efficiency

This blog will discuss behavioural change and what can be done that will have a real impact on the triple bottom line - engaged staff, reduced costs and less impact on the environment.

The JUMP employee engagement programme, led by Green Rewards, rewards individual and team prizes for implementing positive sustainable business changes

University of Winchester targets carbon reductions through behaviour change programme

Following a successful four-month trial, the University of Winchester has rolled out a behaviour change programme to all staff members in an effort to reduce carbon emissions and boost wellbeing.

Bournemouth Finance Team receives top prize and sends £100 worth of donations to Bournemouth Food Bank

Bournemouth University widens staff engagement programme after fall in energy and carbon levels

Bournemouth University is rolling out an organisation-wide project to boost sustainable behaviour among employees after a successful pilot saw the institution slash energy consumption by 14.6% across active departments.

Innocent Drinks has provided a more enabling environment for staff at its Fruit Towers headquarters in London to champion sustainability

Heroes of change: How Innocent Drinks is empowering its staff to drive sustainability

EXCLUSIVE: Innocent Drinks is on a mission to build a workforce of sustainability superheroes. Here, edie explores the innovative approaches the smoothie and fruit juice manufacturer is taking to put people at the heart of its new CSR strategy.

Starbucks already offers discounts for customers that bring reusable cups into stores, with the chain revealing that this promotion had led to a 1.7% increase in reusable cup purchases

Starbucks trials 5p charge on disposable cups

In response to a group of MPs calling for a 25p 'latte levy' on disposable paper coffee cups, Starbucks has revealed that it will trial a 5p charge across select London stores.

How gaming can not only teach but inspire to action in sustainability

Imagine someone stuck with her head in her mobile phone, playing a game. Totally absorbed, the world around her barely exists. Not very hard, is it? We see these people all the time; on the bus, the train and even walking on the street.

Just under two-fifths of the FTSE100 now offer rewards and incentives to their employees for engaging in sustainable behaviours

Employee engagement programme records one million positive actions

More than one million positive actions have been recorded by an employee engagement project which encourages workforces to carry out behaviours that boost sustainability and wellbeing.


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