Recycled content

DEFINITION: The portion of a product that is made from materials directed from the waste stream; usually stated as a percentage by weight.

See also: Circular economy

See also: Closed loop

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Corporates failing to make circular economy transition, damning report finds

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Single-use plastics: The 2020 roadmap for sustainable business

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Colgate has confirmed that the toothpaste has been certified to EcoCert and Forest Stewardship Council standards

Colgate launches recyclable plastic toothpaste tube

Colgate Palmolive has launched a new vegan-friendly toothpaste range packaged in a first-of-its-kind recyclable plastic tube, with the technology set to be shared with competitor brands.

Homebase's contract with Reconomy will run for three years 

Homebase pledges zero-waste-to-landfill by 2021

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Sustainability Leaders Awards 2020: Meet the Finalists

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A new Clean the World facility opened in Amsterdam last year

Hilton launches soap recycling initiative across UK hotels

Hilton is launching the largest UK initiative to recycle used soap and distribute 700,000 new bars to communities in need.

Nestle has said it would have liked to have moved sooner, but wanted to fully address challenges maintaining recyclability and high-quality food-grade status 

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The report authors are urging Ministers to speed up the introduction of new waste and resources legislation around carpets. Image: Reuse Warehouse/ CC BY 2.0 

Report: Carpet experiencing lower UK recycling and reuse rates than plastics

Green campaign groups are calling on the UK Government to implement stronger circular economy requirements around carpets, after research concluded that just 2% of the 130,000 tonnes sent to the industry's recycling body annually are recycled.

Premier Inn looks set to reduce the equivalent of another 13 Olympic-sized swimming pools of plastic just by removing the plastic wrapping from staff uniform

Whitbread to remove 'unnecessary' single-use plastics from premises by 2025

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The new packaging purports to be widely recyclable and to contain recycled content. Image: Morrisons 

Morrisons eliminates black plastics packaging

Morrisons has claimed it has completely removed hard-to-recycle black plastics from its own-brand ranges.

Kenny spoke on the need to balance consumer demands with scientific environmental considerations

Progress over perfection: Can McDonald's design its way out of single-use plastics?

McDonald's vice president of global sustainability Keith Kenny has claimed that the consumer-facing business needs to couple lifecycle analysis of its packaging with consumer demands in order to phase-out plastics in a secure way and without impacting customer experience.

The lidless McFlurrys feature foldable paper-based flaps on the existing packaging which create a new lid

McDonald's ditches plastic McFlurry and drinks lids across Europe

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The average lithium-ion EV battery has a lifespan of 15-20 years. Image: Akio Kon/Bloomberg

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The retailer claims that the removal of 5p carrier bags alone could save five tonnes of plastic annually, if scaled up nationally. Image: John Lewis & Partners.

John Lewis trials swathe of new recycling and reuse offerings

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The envelopes will now be offered in 110 Asda stores, up from 37. Image: Ella's Kitchen

Asda and Ella's Kitchen's baby food pouch recycling scheme goes national after trial success

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Previous attempts to separate layers from flexible packaging have broadly resulted in the downgrading of the materials, decreasing their value. Image: Henkel

Henkel invests in recycling innovation for flexible plastics packaging

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The company’s service has grown in popularity over the last couple of years, with an average of £500,000 each week paid out as part of the trade-in service

O2 recycles three million mobile devices in a decade

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The campaign officially launched on Tuesday (22 October). Image: Hubbub

Food giants team up to fund Edinburgh's first on-street recycling infrastructure

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Huggies to eliminate plastics from baby wipes and packaging

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Waitrose & Partners has calculated that the switch will mitigate the use of 18 tonnes of plastics annually. Image: Waitrose & Partners

Waitrose ditches plastic shrinkwrap for can multipacks

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DS Smith to expand coffee cup recycling scheme following UK success

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The pilot is currently only available in the US, and Lego will explore an expansion in 2020

Lego launches reuse platform for old plastic bricks

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Dulux Trade estimates that more than 700 million litres of paint are sold annually, with more than 55 million litres of waste paint sent to landfill or incinerated in the UK every year

Dulux Trade and Veolia partner to launch 35% recycled paint

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The survey charts rising support for circular business models, but persistent barriers to scaling them up. Image: ING

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Between 2016 and 2018 UK paper cup recycling rates increased 16-fold Image: Pret

Pret extends shop floor cup recycling scheme to 350 UK stores

Pret has announced the expansion of its in-store coffee cup recycling scheme to more than 350 UK stores, following successful pilots in London, Leeds and Glasgow.

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Burger King is approaching the phase-out with a take-back scheme, while McDonald's believes giving customers a choice is the best approach. Image: JKR

McDonald's, Burger King, begin phasing out plastic toys from kids' meals

Burger King has confirmed that it will no longer offer plastic toys with its King Junior Meals, in the same week that McDonald's has begun offering children the chance to swap their Happy Meal toys for a bag of fruit.

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About half of the paper produced in Europe comes from recycled material, according to the Confederation of European Paper Industries (CEPI)

EU paper recyclers 'in crisis' as China waste import ban bites

China's ban on waste imports has thrown Europe's paper recycling sector "in a crisis situation," leading to a chronic oversupply of recovered paper that sent prices plummeting by 300% over the past two years, according to trade group EuRIC.

As the plastic melts into the mix, there are no microplastics present

Willmott Dixon to use non-recyclable plastic in new roads at Bristol housing development

A new housing development in Bristol will feature roads made with the equivalent of 150,000 plastic bags of non-recyclable plastic waste originating from the construction phase of the scheme.

The reverse vending machines offer users a 10p discount coupon for every plastic bottle inserted

Iceland collects more than one million plastic bottles in reverse vending scheme

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The Royal Society of Chemistry's chief executive Robert Barker, pictured with some of the redundant tech gathered by staff at the organisation’s Cambridge HQ during an amnesty

Hoarding old gadgets 'preventing circular economy shift' and 'spurring rare mineral shortages'

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Amazon's 'bubble-lined plastic bags' are not recyclable through kerbside collections in the UK

Amazon under fire for new packaging that cannot be recycled

Amazon has been criticised by environmental groups and customers after introducing a range of plastic packaging that cannot be recycled in the UK.

Recent PwC research found that AI could help reduce global emissions by up to 4% by 2030

Energy leaders urge government to back international AI climate centre

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M&S has a 36.5% market share for bras and already fits more than half of all women in the UK

M&S launches bra recycling campaign

Recycling of lingerie is now being encouraged by Marks and Spencer (M&S) under its new "love your boobs" campaign. 

Shifting away from plastic to other materials for single-use containers – such as cans, glass and cartons – will not resolve the problem, Green Alliance claims

Britain's single-use sustainability crisis extends far beyond plastic, says Green Alliance

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Razors and blades from any brand will be accepted for recycling

Gillette launches nationwide razor recycling scheme

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JLR will test the technology to produce parts for its I-PACE series 

JLR backs innovative recycling solution for 'low-grade' plastics

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The fourth boat made its maiden voyage on Monday (15 July)

Hubbub launches fourth waste-cleaning boat made from recycled plastics

Environmental charity Hubbub has launched a fourth waste-cleaning boat made from recycled plastic, after partnering with beauty brand Kiehl's to fund a further expansion to its 'plastic fishing' initiative.

The reverse vending machines enable automated collecting, sorting and handling of returned or used plastic bottles for recycling or reuse

Coca-Cola and Merlin Entertainments extend on-the-go plastic recycling initiative

Coca-Cola Great Britain has announced it has extended a project to place onsite reverse vending machines for plastic bottles at major UK attractions including Alton Towers Resort, Thorpe Park, and Legoland Windsor, after a trial collected more than 26,000 bottles last year.

The analysis was conducted using Defra’s own impact assessments

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Last year, Glastonbury Festival announced an "enormous project" to create a site-wide ban on plastic water bottles for 2019

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Toys from McDonald's will be in the spotlight this episode. Image: DocChewbacca https://www.flickr.com/photos/st3f4n/

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Pictured: The recycling room at Download festival 

Co-op to host reverse vending machines for plastic bottles at UK festivals

Co-op has confirmed plans to host reverse vending machines as part of a deposit return scheme for plastic bottles at seven UK festivals this summer, following successful trials last year.

The new Sprite bottles will be rolled out by September, with the SmartWater bottles to follow

Coca-Cola GB launches its first 100% recycled plastic bottles

Coca-Cola's Great Britain arm has launched its first fully recyclable plastic bottles made using 100% recycled PET (rPET), under its Glaceau Smartwater brand.

The EAC's recommendations were developed during a six-month inquiry that heard from businesses, green groups and academics 

Government rejects mandatory environmental targets for big-name fashion brands

Recommendations for mandatory carbon, waste and water targets to be applied to all large fashion businesses in the UK have been thrown out by the Government, despite continued calls to action from MPs.

During a trip to Malaysia, Fearnley-Whittingstall found numerous pieces of plastic pollution which originated in UK supermarkets. Image: BBCBBC/KEO Films/Tom Beard 

War on Plastic with Hugh and Anita: Supermarkets brace for further backlash on packaging

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Estée Lauder to develop refillable packaging as part of circular economy drive

US-based cosmetics giant Estée Lauder has vowed to develop reusable and refillable packaging by 2025, as part of a sweeping new set of resource efficiency commitments.

The announcement comes on the first anniversary of Canary Wharf Group's flagship 'Breaking the Plastic Habit' scheme

Canary Wharf becomes world's first plastic-free commercial centre

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More than 300,000 tonnes of used clothing is estimated to be landfilled in the UK every year

Fashion retailers team up to trial new closed-loop business models

A coalition of fashion retailers including Ted Baker are set to pilot more resource-efficient business models, such garment repair, resale and rental, to determine whether they are economically viable solutions to the sector's waste challenges.

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The innovative material will be phased in across Unilever's TRESemme and Lynx brands by the end of the year

Unilever unveils 'detectable and recyclable' black plastic packaging

Consumer goods giant Unilever has today (17 May) unveiled a new pigment which makes black plastics detectable by recycling equipment, as it strives to boost the recyclability of its packaging portfolio.

<p>This week's innovations could drive significant positive change across the agri-food, plastics and energy storage sectors </p>

Hydrogen storage 'sponges' and 'infinitely' recyclable plastic: The best green innovations of the week

Every week, numerous eye-catching and potentially transformational innovations are being developed to help businesses and nations turn their green ambitions into actions. Here, we round up six of the best.

<p>230 of The Body Shop's UK stores are covered by the scheme</p>

The Body Shop launches in-store take-back scheme for plastic packaging

Health and beauty retailer The Body Shop has launched a multinational take-back scheme for its plastic packaging, after consumers voiced concerns that not all of the brand's packaging is accepted by local authorities under kerbside recycling schemes.

Recycling reward machines, which give users discount vouchers for depositing their empty packaging, have proven popular in Leeds

Hubbub to roll out 'on-the-go' recycling scheme to Scotland and Wales

Environmental charity Hubbub is planning to launch its behaviour change scheme for recycling 'on-the-go' food and drinks packaging, backed by companies such as Coca-Cola GB, Costa Coffee and McDonald's, in Wales and Scotland this year, following success in Leeds.

PET bottles with a 50ml-3l capacity will be subject to a deposit fee under the system

Scottish Government unveils 20p deposit return scheme for plastic bottles

The Scottish Government has revealed the results of its consultation on implementing a national deposit return scheme for drinks packaging, confirming that it will introduce a 20p deposit fee for all PET and glass bottles as well as aluminium and steel cans.

Webinar: SDG Power Hour: Aligning your sustainability strategy with the Global Goals

This webinar, brought to you in association with Centrica Business Solutions, will showcase specific examples of how businesses have aligned ambitions and launched new projects tailored towards achieving some or all of the Sustainable Development Goals (SDGs).

Historically, TerraCycle had approached its vision to 'eliminate the concept of waste' through recycling solutions alone

TerraCycle: Recycling alone won't tackle 'root cause' of plastics waste crisis

EXCLUSIVE: Despite creating a business model built on offerings of recycling solutions to solving the world's plastic pollution crisis, TerraCycle's general manager for Europe claims it will only ever form part of any closed-loop system.

The climate turning point: 8 sustainable business gamechangers for 2020

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45-minute masterclass: Evolving your energy strategy to meet net-zero carbon targets

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The beverage firms have joined L'Oreal in pledging to support bringing Carbios' technology to scale

Beverage giants to help scale up world's first enzyme-based plastics recycling technology

Soft drinks giants PepsiCo, Nestle Waters and Lucozade Ribena Suntory's (LRS) parent brand Suntory Beverage & Food Europe have thrown their support behind a new plastics recycling technology which uses enzymes to process waste.

The Agbogbloshie slums of Ghana (pictured) have been used as an e-waste landfill by illegal exporters

UK braced for tougher e-waste policies as impacts on human food chains revealed

Industry body techUK has called on the UK Government to implement tighter regulation of e-waste exports under its Resources and Waste Strategy, after a landmark study into the impacts of Europe's e-waste crimes on human food chains in Africa.

SDG Spotlight: How businesses can achieve Goal 13 - Climate Action

This brand-new edie report maps out exactly how the business community can collectively achieve Sustainable Development Goal (SDG) 13 - Climate Action - within the next decade.

The sessions are available to watch on-demand

From measurement to action: Five best-practice lessons on going plastic-free

Having taken place on 16 January, edie's Plastic-Free Power Hour webinar included a collection of best-practice examples of sector-leading organisations taking control of their plastics-use - and delivering real organisational change. Here, we reflect on the key takeaways from the session.

The commitment builds on CCA's recent elimination of plastic straws and stirrers across its Australian market

Australia's largest Coca-Cola bottler to launch 100% recycled plastic bottles this year

Coca-Cola Amatil (CCA) has pledged to double the amount of recycled plastic it sources for inclusion in plastic bottle production, after green campaigners criticised parent firm The Coca-Cola Company for its continued use of high quantities of virgin plastics.